skibum - 9:29 pm on Sep 26, 2008 (gmt 0)

Microsoft will never do it by building some new search engine or funky alternative to search. If anything maybe they could leverage placements in Google organic rankings to gain marketshare in something. Offer Wikipedia enough money so they can't say no and then present the new MSFT offering as part of Wikipedia so long as there is something about whatever is "new" at MSFT such that people will find it somehow better than the Google experience that sent them there.