LifeinAsia - 4:08 pm on Sep 17, 2008 (gmt 0)

The two ads so far don't make a lot of sense yet. This might just be a case of setting the stage for something much more meaningful and relevant.

I was sort of hoping it would be that way too- some sort of ongoing story line. However, usually when advertisers do that, they release all the commercials at once (like the Grey Poupon commercials during a Super Bowl many years ago) or at least fairly close together. Or at least make them interestign enough to keep people eagerly anticipating the next one.

Now I think about it, this seems somewhat like the Seinfeld/Superman commercials for (...um, was it AMEX?) I seem to remember that the ones I saw were mildly humorous, but I wasn't hanging on the edge of my seat waiting for the next one.