maximillianos - 2:56 pm on Jul 2, 2008 (gmt 0)

Interestingly I think the search battle is kind of moving away from quality and into branding. Google is good at search, everyone knows that. There may be better techniques out there, but they will need to be 10 times better to get folks to abandon the trusted brand they have come to love over the years. Google is a household name. It is no longer enough to have better search. It is now a battle of the better brand. And Microsoft is losing on every new product they release... Vista... Zune... Windows mobile... etc. Xbox had some success... but you don't hear about that any more...