Marcia - 8:26 am on Jul 2, 2008 (gmt 0)

>>Google is clearly out of reach even for #2 through #5 combined.

There's always a place for a #2, and Avis did just fine being #2. They just figured out how to capitalize on it and turn it into an advantage.

>>Also trust and spam detection in general. That is where google comes into its own in comparison with other engines.

Except for back-link spam. The tricks for clicks crowd will always stay a step ahead on that one, by being very trend-savvy and agile.