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engine - 5:02 pm on Jun 16, 2008 (gmt 0)
The Redmond, Wash., software maker this month will begin using a YuMe service to place ads in videos running on Microsoft Web properties, executives at the two companies said.
Microsoft Gets YuMe To Help Place Ads With Online Videos [online.wsj.com]Microsoft Corp. is getting help from start-up YuMe Inc., which specializes in serving advertisements to online videos, as it tries new ways to gain a larger slice of the online ad market.