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Marcia - 3:07 am on Feb 2, 2008 (gmt 0)
It's already AT&T Yahoo DSL (or dial-up), including ISP web based mail, which runs ads: not in the emails themselves, but in the subscriber interface. The ISP homepage is Yahoo/AT&T, just a branded version of the Yahoo site. The advertising reach is already huge, just with the default alone.
poach a few search contracts with some big ISP's and big sites
Yahoo already has an ISP arrangement with AT&T, who took over Prodigy who in their turn had bought out many ISPs several years back, including Southern Bell and Pacific Bell.