engine - 12:48 pm on Nov 16, 2007 (gmt 0)

Microsoft Corp. aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said on Thursday. Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to become a leader in the growing online advertising industry with a "10, 20, 30, 40" plan. The plan, which represents Microsoft's aspirations over the next three to five years, calls on Microsoft to increase the company's share in Web search, page views, percentage of time on the Internet and percentage of advertising dollars.

Microsoft Aims For "Top Two" in Web Advertising [uk.reuters.com]