---- YouTube Acquires RightsFlow To Help License Music
Robert_Charlton - 7:18 am on Dec 17, 2011 (gmt 0)
Music licensing and rights management has been a major PITA in film and video production. It would be hard to overstate what a complicated area this can be to navigate for a media producer or for a copyright holder. I've seen the difficulties over the years hurt music artists and film/video makers alike.
This seems like a perfect mesh of technology and experience, and clearly, this acquisition is going to make YouTube a more commercially stable platform going forward. I'm wondering whether RightsFlow [rightsflow.com...] will continue as a rights management company on its own as well as an enhancement for YouTube's ContentID [youtube.com...] technology.