nealrodriguez - 11:45 pm on Mar 18, 2009 (gmt 0)

when people want to know how a company has monetized video for retail, i can confidently allude to the 'will it blend' channel by blendtech. they have been able to drive millions of views by making their blender blend everything from 2*4 wood blocks to an iphone.

make your product do something extraordinary; for instance, if you have a foot cream have it applied to some homeless man's fungus infested foot with twisted split nails and show it will remove the fungi and make his once callused feet softer than a baby's but cheek.

oops... just saw you are in the comfort footwear business; have somebody sprinting to make the train while wearing your organization's comfortable oxfords with athletic insoles that allow to you make the train in time; then time somebody trying to make the train in their tight bone crushing ferragamos.

just query keywords pertinent to your vertical and see what has worked.

you also should have a strategy to drive views to the video by having relevant bloggers in your vertical embed the video; you increase the chances of having more bloggers and webmasters embed the video if the content is hot.