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Robert_Charlton - 12:36 am on May 28, 2008 (gmt 0)
I just heard a story on NPR about author Robin Cook and former Disney head Michael Eisner hooking up to produce a low-budget web series. Several aspects of the story caught my attention (audio link on NPR site)... - two previously-major players are falling all over themselves to give web video programming a try... - the web seems to be where their desirable audience is... - there's a scarcity of online product for advertisers to sponsor... - there's a commercially acceptable level of web production that's much cheaper than current TV programming, albeit much more expensive than typical YouTube home movies.... Cook, Eisner Try New Model for Online Video [npr.org]
Apropos of this (though not specifically related to Storybids)... "Advertisers are falling over themselves to find good opportunities to advertise on the Web, where they know that their brand is going to be next to something which is engaging, interesting, is not violating any copyright laws and is not sexually explicit, and those opportunities are rare," says Kenneth C. Wilbur, a marketing professor at the Marshall School of Business at the University of Southern California.