dvduval - 2:13 pm on May 29, 2003 (gmt 0)

I'm coming to find that exchanging links has some great benefits that extend beyond Google. I had one site that took like 3 months to get into Google, but traffic was phenomenal as a result of the link exchange program.

So I ask 2 questions:
If you couldn't get traffic from Google, what would you do build traffic?
How might your link exchange methodology change if Google didn't matter?