excell - 1:13 pm on May 14, 2003 (gmt 0)

Good mileage can be gained by using your topics main keyphrases in the links page link text and titles. All the links should be related to your site theme so links pages are great to add extra content that is totally relevant for your visitors. The links themselves (title & description) can be optimised to tie your site and the site you are linking out to together.

(as far as do folks use links pages? I have seen that they most certainly do... a good source of traffic flow between sites if done with the visitor's interests in mind)