Expanding on Go60Guy’s point in msg#7, controlling your own network is great then look to your buddies in the industry, make calls.
One-way directory linking > tip: pay. Find a nice (I’ll qualify nice = well developed, with content and no errors or dead links, etc…) niche directory. Remember the peripheral audience and markets for complimentary link opportunities. Often these are as low as $25 to list you site. That’s not bad, then see what else they have to offer.
I’m with robertito62 on the needing lots of traffic to be considered an authority. Authority building comes through links, not that anyone ever has to follow those links.
Authority building is a strategy to consider if the quest for one-way links. Maybe I can come back with something on that when I have time to ponder. I’d like to keep hearing what others think about authority building as a strategy for one-way linking.
New ideas for content, that’s for the Content forum. It’s tough because we overlap. I’ll start a discussion over there and refer to this one and we’ll tie those together.
<side note>If I’d jumped in sooner we may not have gotten the gems we now have. I hope to advice, stimulate discussion and create a safe and exciting place to talk. Too many calling for paynt posts will actually stop conversations and keep people from speaking up. If I do all the talking then I have less chance to learn.</side note>
Tip: Look for a common theme for presentation that pops up for your keywords, within your industry. Are they homepages, articles, tips, message board entries? This will give you an idea of what the industry feels safe linking to. Then, look for what’s missing in the industry. What’s new coming down the pike? Where’s the buzz? How are physical advertisers promoting similar products/services?
Now, can you marry the two or create a similar presentation with the missing content? Or, can you create something totally different, maybe something you found popular in another research project? Maybe ‘Tip’ pages or ‘Recipe’ pages work well in one industry and in a new industry there’s nothing like that yet. Could this idea be converted to the new industry?