martinibuster - 3:22 pm on Apr 29, 2003 (gmt 0) Paynt, I agree with you 100% when you frame the discussion around bait. For a long time I have come to view the "link question" in terms of flowers, pollen, and bees.
The Flower and the Bee.
Paynt, I agree with you 100% when you frame the discussion around bait. For a long time I have come to view the "link question" in terms of flowers, pollen, and bees.
The web has evolved into an organic model in which, in order to thrive, you must give something away. Like the flower that gives away nectar for the opportunity to spread it's pollen.
Increasingly, we too have to "give back" in order to thrive. It's no accident that many web sites offer tutorials, recipes, and "lite versions" of their software. This is the flower and the bee model.
The sites that find it easier to receive one way inbounds are going to be the ones that have something to offer. The idea here is to "think like a flower."
There are many non-profit/industry sites (associations, trade organizations, etc.) who as a service to their constituents publish a list of links to "great sites" that are invariably non-profit in nature. You'll find links to governmental sites, non-profit providers of a particular service, non-profit informational web sites, etc.
The ecommerce site, however, is at a disadvantage when aspiring entry to those link pages. What do you do? What can you do?
You have to think like a flower: If all the bees prefer brightly colored petals... you must grow brightly colored petals.
The brightly colored petals.
The ecommerce model faces a challenge because you not only have to build more content, you have to give something away. If you aren't giving away software, you must give away a service, or you must give away advice.
When I consider the common characteristic of the most successful destinations on the web, with few exceptions, they are web sites that are giving something away.
The question of encouraging inbound links goes beyond the concomitant PR and speaks directly to the viability of your internet endeavours. The competition is getting tougher every year and I firmly believe that those who don't "evolve" into thinking like a flower are going to be at a disadvantage, and possibly left behind.