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- Marketing and Biz Dev
-- Link Development
---- Link Strategies – To Build Presence and Gain Exposure


paynt - 5:28 pm on Apr 4, 2003 (gmt 0)


Funny but I’ve been swamped, it looks like folks are cleaning up their linking, what a busy weekend ;) Honestly, I did notice quite a change in the last several days, good job!

Seriously, if I were to suggest anything right now before the next big after the ‘update Google crawl’ it would be to clean house. Cleaning up the links going out of your site, the pages where your links are housed, that’s going to help more than you imagine. Test it if you don’t believe me. My next suggestion would be cut down on the amount of links you have on a page and simplify your navigation and excess links. Make it simple and clean with nice text links and descriptions. You can carry that through and send out a notice to your link partners that you are cleaning up your partner link area and why, pass the word. If they clean house that can only help your position.

I think I would also check every link partner and evaluate your link. Is it offered in the format you want with the right link text and description? Is it presented as you would like to see it? How about a letter to your partner, checking in and suggesting and upgrade if you need it. Let them know you would be happy to update their link, tell them why you think it’s important.

Those are maybe not so easy tasks but certainly easier than trying to hustle a few more links before the crawl.


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