Great post vitaplease #36, not to get lost I’d like to expand on this a bit if I might.
This is a serious consideration in planning for what a reciprocal linking campaign will be for a site. We have to ask ourselves in the planning phase just who we want to see the site attached to, and for what purpose. Is it just to increase link popularity in hope of increased Pagerank? That’s the biggie and folks are really get stuck on that point, which can limit the possibilities with reciprocal linking.
Corporate sites and larger business, professional particularly are more often concerned with the link means vote idea. It’s possible to create a reciprocal campaign for these businesses, they just might take on a different form than what many of us are used to seeing. One method suggested, and I wish I could find it and credit (I think it was Liane but maybe not) about contacting all the sites that mention the product or service of your site and get them to turn the mention into a link. The power of a possible link back can act as a motivator.