paynt - 3:30 am on Mar 29, 2003 (gmt 0)

…careful about reciprocal linking… WebRookie

You have to be don’t you? Careful doesn’t mean though that you can’t utilize a reciprocal linking campaign.

People for one thing totally lack imagination. A reciprocal link campaign does not have to be boring. Maybe that will be good for a discussion at some point. Right now my purpose is basically that I want people who are considering starting a reciprocal linking campaign to first give it some thought and create a plan. There can be many benefits but there can also be risks and every site and industry is different so reciprocal link campaigns can take on many forms. True, the more creative and interesting the better but we’re far from that.

…In the greater scheme of things it's more about who is pointing to those pages that are pointing to you and what those third party pages are saying than what you are saying about yourself. - fathom

I want to make sure that doesn’t get lost, it’s a very important point.

Content. The solution is to develop content that draws relevant linking. Again, what is relevant linking? As fathom suggests it’s attracting links from sites that other sites link to because they believe your new partner is about your theme. That’s really cool stuff. If you doubt me go back to my #1 from above “Do you understand the terminology?” Then search for everything this site offers up on themes.

Big tip. Building a reciprocal link campaign around themes considerably reduces the effort while maximizing on the returns. This is not a bad business deal in my book.