Skylo, the tongue in cheek response I have ready to your excellent question
you answered yourself
Of course thatís what I would suggest Skylo and when you are through those let me know because I have reams more. Remember, I said I have a long list of Pet Peeves.
Seriously, I see so few good examples of really good reciprocal linking, across all industries. If you are practicing a reciprocal linking campaign to help increase your ranking, to gain exposure, to enhance the traffic flow, and you arenít there after months of work then Iím suggesting it might be time to clean house.
Yes, start by asking yourself these questions, use the site search and read up on what you donít know and start your own list of questions, keep searching. There are answers here. Many have contributed a tremendous amount of advice, tips, research that if youíre serious about developing a link strategy this is where you will begin to find your answers.
If you are going to use reciprocal linking in your strategy then think it out first and develop a plan, stay focused yet fluid and keep your eye open for opportunities.