Robert_Charlton - 6:53 pm on Sep 3, 2013 (gmt 0)
martinibuster essentially sums it up....
Conservative equals free link outreach mixed with select article outreach. No anchor text optimization at all.
I tend toward this more conservative side on link building... generally train clients to do it themselves with adult supervision, or to have someone I trust train clients. Major problems are clients who've read a few SEO articles or link builders who think in old school keyword->keyword style of linking... and who believe that more is better. The rate of turnover among the help that small clients pull in to do their link building can be discouraging.
"Turnkey" models that are good are extremely hard to find. Those that charge by the link are inherently flawed, as the pressures and motivation to increase backlink volume end up encouraging bad linking practices. Backlink sources, eg, grow skewed toward easy sources, not toward identifying undiscovered partner sites within a niche or related niches. Quality will always get compromised in volume-based models.
Link builders who specialize in a niche are frequently cookie-cutter, drawing from same sources as they use to link to your competitors. Quality and imagination tend not to be high among this group. Often, these link building companies also build sites in these same niches.
The other assumption is that the marketing department of the site owners, provide a brief on the ambit of the target audience, spelling out the value proposition and where they can be researched and identified online.
Alas... this is what I find myself training marketing departments to do... generally not the other way around. Often it takes careful listening during an orientation phase followed by pulling teeth. Sometimes it takes search research presented to clients to get them to begin thinking along productive lines. But yes, business owners must participate in the process.