alika - 2:01 pm on Nov 2, 2013 (gmt 0)
We added links in our embeds in our infographics and charts that allows users to click easily to the research where the infographics and charts were used. This is the online product of a book produced annually in collaboration with the Wall Street Journal where charts are used extensively
Given Matt Cutt's statement on this, I checked with our $125K a year SEO company if this is a risky strategy. However, we were told that with the high level authority of the site (e.g. our organization's blog is one of Technorati's top 20 politics blogs) and the fact that the link goes back to the relevant resource, that it is ok to do so.
We were told that less "authoritative" websites could suffer, but for sites with higher trust rank, that it's ok to do so.
Should I believe this statement?