martinibuster - 3:03 pm on Jul 1, 2013 (gmt 0)
I don't think there are many link worthy sites removed. None of the sites I would get a link from were touched.
Some people were advising to acquire in-content links from articles. Well, that hit a wall, eh?
Others said to go for anchors. That's been rescinded.
I never recommended any of the above. The strategies I've consistently recommended and still recommend is to focus on the site visitors. What's catching up to the Penguinized is that link building strategies were concerned with the appearance of natural while remaining overtly unnatural. If it's SEO friendly it's unnatural.
The strategy left standing is the one that set aside common SEO thinking. PR, anchor text, all of that will lead you into the unnatural zone.
The bright side of launching a new site is you aren't burdened with the cement shoes of crapstyle marketing. Throw on a leather sportcoat, put on the business suit, pull on your fishing waders. Anything but the old work at home SEO thing. Get into the mind of who your site visitors are. That's where the search engineers are at.
1. Natural citations given without asking.
2. Creating content focused on a specific audience need.