Panthro: So true. I put a new website online last week. Its on Wordpress and using allinoneseo plugin and it only took 3 days for the site to rank very well.
I think "SEO" as you and I know it is a dying art. As basic seo is integrated into products like Wordpress, its better to have internet developer skills (building and repairing websites) versus relying only on SEO skills.
I'm still waiting for a Wordpress certification. Once that becomes available by a reputable service, everything will change for people like you and me.