martinibuster - 12:03 pm on May 29, 2013 (gmt 0)
to go after webmasters for having unnatural links ON their website.
Unnatural links ON a site (instead of TO a site) is a focus worth investigating in light of Sprint getting slapped [seroundtable.com] for hosting spam links on their own forums. That action was closely preceded by a similar penalty against Mozilla [seroundtable.com], and way back in March with a penalty against a BBC News page (called a granular penalty). Could those have been test runs of a web-wide penalties against sites hosting links ON their sites?