jakebohall - 1:49 pm on May 24, 2013 (gmt 0) [edited by: phranque at 6:09 pm (utc) on May 24, 2013]
Penguin 1.0 obviously took a very strong stance against anchor text overoptimization and required that we spend more time focusing on anchor text diversity and a stronger weighting toward obtaining brand based terms (url and company name variances) as anchor text.
With the onset of Penguin 2.0, how has this changed?
My first thoughts are that Penguin 2.0 may have a greater focus towards leveraging the disavow data and similar to go after webmasters for having unnatural links ON their website. This in turn results in a mass devaluation of links from "untrusted" domains across the web. This seems to be more of a play to put fear into webmasters for selling/placing links, and damaging the link market.
I think that Penguin 2.0 may also apply more stringent thresholds for anchor text diversity and identifying links from advertorials, etc... but I think this second round of Penguin is focused more on tackling the link market at its source versus identifying link buyers.
I'm not stating that any of this is fact, just some ideas.. I just want to see some other thoughts on the topic and how this is impacting your link development strategies.
[edit reason] edited title & typo (Panda -> Penguin) [/edit]
[edited by: phranque at 6:09 pm (utc) on May 24, 2013]