martinibuster - 2:01 pm on May 22, 2013 (gmt 0)
Jake, the how-to videos is an excellent strategy to take. To extend the suggestion, make preparations for those videos to start ranking for your keyword phrases. So create those videos in a manner that will encourage traffic to your site.
Be sure to title those videos in a way that includes the keyword phrases you'd like to rank for but not an exact match for those keyword phrases. Then in the description be sure to place a call to action or suggestion to visit your site or site page. ALSO be sure to include a call to action within the video itself.
This is called the Piggyback Strategy. Old school stuff. Good suggestion, Jake!