Whitey - 10:32 pm on Mar 14, 2013 (gmt 0)
I have used Feedbox (double-check this, I'm not sure it's still whitehat because I haven't used it for a year) and Outbrain for blogs. Mind you, this is not money-traffic. More like browsing traffic, but if you sell stuff that appeals to lolcats and beliebers, you might get something tangible out of these networks.
If the network has that level of scale, then Google will already have assimilated these imho
Even so, I also tend to suspect that these types of networks are easily picked up and may be flagged for low quality, and if the network is large enough, discounted or even penalised.
Matt Cutts demonstrates on this video [youtube.com...] @ 0:47:33 approx as long ago as 2010, of how easy it was for Google to see non contextual content on an overall site, not just a singular blog post which may appear contextual. And he goes on to say again how much Google dislikes the influence of links on these types of sites which often appear unnatural.
Google's capability for non contextual linking identification goes back before 2007 from memory, even if it was more primitive and blatant then.
If you can't control where the content is going on these plug in networks, and folks are linking back in a big way, across an identifiable pattern or footprint of low quality, off topic sites , doesn't that further throw up the possibility of being demoted or penalized?
I mean it's different if you do some PR and some of the folks that link back to you are on topic quality, original and with reputation. How can you control 100,000's of sites.
I mean Pengiun and Panda are an upgrade on previous procedures for attacking low quality content and linking relationships that are outside of tolerance thresholds aren't they [amongst other things].
Can anyone else contribute thoughts on how some of these networks can be managed better and used positively.