martinibuster - 7:27 pm on Mar 1, 2013 (gmt 0) [edited by: martinibuster at 2:28 pm (utc) on Mar 4, 2013]
There is a non-reciprocating system called Zemanta that is better. You pay per impression to Zemanta. The bloggers aren't getting paid for anything. You aren't paying for a link. The bloggers will link to the article if they find it useful or topical. The bloggers don't get paid for linking or for anything else. They are simply using editorial discretion to linkto content they find useful. This is a good way to advertise viral or highly topical content to a wide audience.
[edited by: martinibuster at 2:28 pm (utc) on Mar 4, 2013]