FranticFish - 7:30 am on Jan 25, 2013 (gmt 0)

I dunno. I like Facebook, but I personally am fed up of seeing stuff pop into my feed on Facebook just because someone I know 'likes' it. I have clicked ads based on my stated taste in music film and literature, but if I could unsubscribe from seeing likes from people (just about all of whose tastes don't match mine) I would.

Most people I know have unsubscribed from people they're not actually friends with offline so they don't see ANY of their activity. It's a polite way of saying 'yes I'd like to stay in touch with you but I really don't care about the shoes you bought'.

I'm on Facebook is to stay in touch with people.
What my friends get up to and say they feel like = good, that's what I signed up for.
What my friends have been buying and other expressions of their personal taste = pretty much indifferent, I'm not friends with them for their taste in music, clothes or even their politics.

I accept that perhaps I'm the wrong demographic. The younger you are, the more likely you are to choose friends based on something other than their personality, and the more important sharing opinion and having it validated is.

But I'm already getting fed up with a feed increasingly choked with opinions and sentiment about businesses. I come on Facebook to play. I don't 'engage with brands' and if a brand tries to engage with me I doubt I'd be up for it.

I can only think of one instance when I discovered something of real and lasting interest through Facebook - when a tech buddy posted about JPEGMini.

If I want a recommendation via Facebook I will actively ASK my friends - or message a subset of them.

Like I said, I may be the wrong demographic, but I know that quite a few of my friends share my sentiments.