Fiver - 5:32 pm on Jan 17, 2013 (gmt 0)
but just how many e-commerce businesses do you like on FB?!
Depends on the niche. I work with a client who sells clothing, but has a bit of an emotional connection with their clientele, and they have organically gathered hundreds of thousands of likes...
Does this mean people will use facebook search to find clothing recommendations? Not necessarily (but in this niche, potentially!), but I do see people connect with brands if they feel an association with them.