NathanielB - 5:15 pm on Jan 16, 2013 (gmt 0)

And there is no more powerful recommendation than the one that comes from a friend.

Yes I agree, but just how many e-commerce businesses do you like on FB? I know I don't do many and I don't think many of my friends do either, that's the only problem with this, FB have limited how/why results are shown to people, which has both pros and cons:

Pros - You get real recommendations from people you know and trust.
Cons - If your not a FB whore (sorry couldn't think of a better word lol) and neither are your friends, your results will be limited.

Check out this quote:

When I’ve watched Facebook show me demos of Facebook Graph Search, and do some of the example searches I’ve itemized above, it’s impressive. But it’s also impressive because it’s a person from Facebook who makes heavy use on Facebook to connect to things and who is in turn tapping into the knowledge of many other Facebookers who are similarly hyper-connected. They are not, in a word, normal.

That's from Danny at [searchengineland.com...] and I agree with him on this, that it sounds like it will be great for heavy FB users, but for other general users like me and most of the people I know, I just don't know how good its going to be for e-commerce sites.

I guess we will just have to see in time, but I really don't know if this will be a big money maker for e-commerce sites IMO.

Community, group, forum and gaming sites etc on the other hand could find this new search to be of great value, but I guess only time will tell!