martinibuster - 3:39 pm on Jan 16, 2013 (gmt 0)
But just how many companies are really going to see the new FB Search as something they need to target?
As in everything else, companies will jump in once their competitors have pissed the pool and it's late in the game. In other words, companies follow their better competitors.
What gives Facebook the potential to be a better search experience than Twitter, Yelp, or TripAdvisor is, if executed properly, it can be a true recommendation engine. And there is no more powerful recommendation than the one that comes from a friend.
How many times a week or even monthly do you or your friends use FB to...
Might as well ask how many times have I used a jet pack to fly to the supermarket. The utility for it hasn't existed. John Battelle just published a good article about FB [battellemedia.com], and like you, he targeted user engagement. How often are people using FB?
First and foremost, Facebook has an engagement problem, particularly in markets (like the US) where its use has become ubiquitous and many of its original users are two, three or more years into the “Facebook habit.” ...As the service slows in overall growth, engagement with its current base becomes critical. ...Without a steady stream of meaningful Likes, Friend Requests, declared Interests, and such, the platform would wither.
Put another way, Facebook needed a service that layered a fresh blanket of value over its core topography. Graph Search is it.