philipjterry - 12:35 pm on Dec 23, 2012 (gmt 0)

Yes... value is a must but I think the entry point is extremely important... and the intro is critical if you cold call. Their defences are always up if they don't know you well enough - so it's almost worth making an initial first contact without asking for anything... just offering the breakdown of their broken pages/ links... and striking up an initial rapport and finding a co operative individual. Then once you have a pipeline of these types of contacts you can go in later when the timing is perfect (if you can uncover opportunities where time is a factor) with a highly relevant link bait matching their visitors who have the same problems or itches that have not been scratched before.