CainIV - 4:46 am on Nov 27, 2012 (gmt 0)
I would not advocate blogrolls, paid articles programs.
Generally websites that ask for payment for articles are going to jeopardize this down the line. They do this in two ways
1. Not committing to previous fundamentals and guidelines they set in place in the beginning - such as 'excessively' adding advertisers in
2. Not having a very distinction on the rules of Google, and ultimately, often, no-following the link over time once learning about the rules.
It's best to write high quality content about what you do, your niche, and offer to your audience and related audiences.
Combining that with the proper authority links which send strong signals to Google that you are a legitimate business, and you will be much further down the road than many.