martinibuster - 8:48 pm on Nov 12, 2012 (gmt 0)

1. Intricate and ambitious, involving a lot moving parts
National Bull**** day. That's intricate with a lot of moving parts because it takes detailed planning across several stages of the campaign. There are many moving parts to this campaign because it involves different kinds of outreach to press and publisher involvement.

2. Wash, Rinse and Repeat
Blogger outreach A. Find bloggers via twitter, mine their connections for others in similar niche. Initiate contact. Repeat.

Blogger outreach B. Find bloggers via keyword searches, mine their connections for others in similar niche. Initiate contact. Repeat.

Blogger outreach C. Find bloggers via backlink searches, mine their connections for others in similar niche. Initiate contact. Repeat.

Blogger outreach Infinity. Find bloggers via Blekko, mine their connections for others in similar niche. Initiate contact. Repeat.

Etcetera. Wash. Rinse. Repeat.

3. Projects with links not primary goal
ZydoSEO discussed finding projects for traffic.

This is all good advice, I love it. One thing that especially stands out is that it can all be done without leaning on a tool crutch and for me that makes it real.

Have you noticed a recent trend in link building advice that leans on tools? A lot of link building advice in blogs and at conferences are thinly veiled sales pitches for data mining tools that the writers and speakers are associated with, either directly or indirectly. It's not link building advice. It's tool marketing.