CainIV - 5:25 am on Sep 26, 2012 (gmt 0)

Nowadays if you offer really high quality content and do your homework you don't really need to buy links, and save the risk associated.

The bad news is that in fact, yes brands DO win on many levels and attract good links naturally.

The bad news is that they have less control over what they do and are plagued with internal communication problems and their own issues. This is probably your vantage point in SEO and linking