Innovate - 9:37 pm on Sep 17, 2012 (gmt 0)
Google does not set the rules for the internet (yet). If someone wants to buy links, that is their business as long as they are willing to deal with the possible consequences of violating Googles guidelines.
Failing to adhere to guidelines set by Google does not equal cheating. Google does not rule the internet (yet). Google is not the only way for someone to build a viable internet business (yet). Therefore this notion that failing to step in line with Google= an ethical issue is annoying.
Now it could be argued that one of the possible consequences is someone reporting it. And to that, I say go ahead. Good luck. It still won't be putting money in your pocket but thank you for saving Google some labor costs of manual reviewers.