martinibuster - 9:32 pm on Sep 11, 2012 (gmt 0)
Don't bother with resellers linking back. Might ruin their ranking for relevant search terms. Speaking from experience, resellers and other friendly sites ranking for relevant phrases, anywhere from bottom five to the next few pages is a good thing. ;)
B2B link strategy starts the same as with most other link strategies and that's with the people who buy the product, who research the product, who identify that the company needs the product. Who are they? (i.e. are they male, female, old, young, what position do they hold in the company, etc.). Once you've identified who your buyers are the next step is to identify where they hang out online. The link building follows out from there, that's the open door out of the box.