>> can you elaborate on this? What do you mean?
The point is that your own site, where you're the boss, can be the best place where to start link building to your own site.
I will (try to) outline the above as "All he wants is a strategy!".
1. Compile a list of keywords for your blog content.
2. Subscribe to a service such as google reader to get your feeds of news tidbits and/or related blogs. In the beginning it will be time consuming until the subscription list is usefully compiled. Over time you'll just need to add/remove some subscriptions.
3. Compile a list of keywords for your existing information pages which will be used as anchors from the new pages in your blog.
4. Roll out posts with unique content based on the feeds you get. These posts would talk about matters "related" to your site, will be fresh content (useful to anyone who reads it), and will include links to your existing info pages. Include links to the source of the story where applicable. [That can also be useful as link exchange bait].
I know some guy with a 1,000 page website who followed his goal of 10-15 posts per day; became an 'authority' in no time. I'm talking about organic serps alone.
So, the more often and unique - the better.