Sgt_Kickaxe - 7:48 am on Jul 25, 2012 (gmt 0)

Martinibuster, you're essentially describing relationship building. Links are an evil creation that Google depends on for their quarterly billions but the real relationships you form are worth much more in the long run, even if Google can't quantify them!

Getting out of the mindset of *pleasing Google* and into the mindset of *pleasing my visitors* will often put into focus how unimportant doing anything for Google really is. Id even wager that the relationships with other site owners that you forge today may even outlast Google, or at least what Google is right now since they are trying to change into... everything else.