AlexSEO - 5:14 pm on Jul 24, 2012 (gmt 0)
If negative SEO doesn’t exist (Cutts), which I don’t believe, it comes down on proper link building. Google wish “natural” links, which means everybody can add your link. So why punish such? The website where your url is added is (mostly) the one thing you cannot control. The moment your url arrives on the website, it can be 100% according Google guidelines.. but then? Webmasters can add too many OBL, web owners can sell the site, a free site can change to a paid site (as mentioned above) etc. By the way, I question the word “link building” as natural links are not “build” -> they are just suddenly there according to Google.
What I think is best:
Try to remove as much crap links as possible, the links you can’t remove you can try to overrule with quality links. Read Google guidelines again (after all we have to dance in HIS show) and try to act in a way Google feels comfortable with (I do believe when your site has been given a manual treatment by Google, you are not out of his hands that fast and a long headache is waiting for you). <- this happens when you are in the top on most competitive keywords, the manual treatment I mean.
If negative SEO does exist:
Monitor your external links if you are in a very competitive business. It is too easy to throw a 1000 links for $10 for a competitor. I’ve personally experienced with website owners who swore never ever bought any link, we checked the backround of the site and found all cheap Chinese and Japanese bllsht on sites between adult and gambling etc. I would almost think these sites were specially made for it.
Maybe this subject is handled already but I am new here and could not help myself to reply.