martinibuster - 4:17 pm on Sep 29, 2012 (gmt 0)

1. Reciprocal Link is not a natural link campaigning

Reciprocal linking as the sole-component of a link building effort has been out for many years now. However it's not a good idea to dismiss reciprocal linking completely.

There is an editorial decision to grant a link. That editorial decision, the conscious decision to create a link is a feature of a natural link. Done in low levels there is nothing wrong with reciprocal linking. That's been the case for many years.