Tonearm - 11:45 am on Apr 23, 2012 (gmt 0)
I've always been a little scared of link building because I don't want to run afoul of Google and trigger a penalty. The only link building I've ever done was acquiring a DMOZ link many years ago. Which other types of links are safe, relatively easy, and most helpful for Google rankings?
I've just done a lot of research into non-profit or government-affiliated websites geared toward local business advocacy in my area. I was only able to find two such websites which maintain a page which links to local businesses. One of them is the local Chamber of Commerce on a .com domain. Membership costs $250/year and the link goes on a PR3 page with 200+ other links. The other website is a non-profit tech company advocate on a .org domain. Membership costs $200/year and the link goes on a PR3 page with 10 other links.
These strike me as safe and easy, but are they worthwhile? Does Google somehow know they are non-profit sites and value a link from them more highly than they would a "regular" .com or .org?
Are for-profit local website directories safe and worthwhile?