ponyboy96 - 1:19 pm on Apr 12, 2012 (gmt 0)
I like Fathoms concept on link building. Looks a bit more natural too. For me, it just depends on the site. If it's a newer site with not a lot of links, then I target branded/URL type links from authoritative sites related to the business. For large more established companies with thousands of links, more keyword targeted. I try to stick with a 3:1 approach. For every 1 keyword link, I build 3 URL/branded links.
To the point of what this tweak means and how it impacts search, guys you can't go chasing every little change. Focus on building a long-term viable business and brand. I like to think, "if I was an engineer at G, what would I use as a signal." To me that answer is obvious, analytics and click data.
Relevancy signals are there to get a site to rank initially, then track the analytics. If site A ranks at 1, but site B gets more clicks and people spend longer, then site B should be at 1 and A should drop. Relevancy + Good Sticky Site = Long term win IMO