fathom - 3:20 am on Apr 12, 2012 (gmt 0)

I don't buy the argument that says its now all about social media signals.

This isn't an all or nothing. Load speed is also a factor but just because you have the slowest loading website around does not mean you can't be #1 because the factor is but 1 of 200... (200+ probably now)

I'm sure if Google says it is a factor it is in the weighing but it isn't the only thing.