austtr - 3:06 am on Apr 12, 2012 (gmt 0)
Hyperlinks have been deprecated as a ranking factor, both internal and external. In their place a mention is all that is required to make a connection between your site and another and the connection is made stronger when social signals back that connection.
I don't buy the argument that says its now all about social media signals.
Some of the best, most informative websites out there are purely informational, or encyclopedic if you like, that have no social media connections, never will have and will never connect with the "guess where I bought lunch today" crowd.
If social media signals are to play a part in ranking a sites importance, then Google still needs a way to factor in the worth of these non-social sites in their niche areas.... and I'll bet links will still be the over-riding factor.
And that brings us back to link relevance which means anchor text has to still play a part.