danwhitehouse - 9:23 am on Mar 6, 2012 (gmt 0)
Just spent a few minutes reading this entire thread, it's fascinating to see different perspectives. So here's the things that I've picked up on from the press release:
1. Link evaluation
2. 'Topic' of a linked page
- Topic is a very specific word. It's not content, niche, industry - it's topic.
3. Turning off
- Turning, future tense.
4. Several years
- Could be a general number of could actually refer to something they have used for 12 years
- They feel that they can not re architect this signal, so it's going off.
6. Maintainable, clean and understandable
- What would create so much information in a system (that Google feels makes is) to create so much clutter that they feel they have to 'clean'?
Google turned off meta keywords a little while ago. Bing did the same, but decided to turn it back on again. Maybe the clutter is leading to meta information as a whole. I can see how it has been used for 'several years' and does in fact create quite a lot of clutter if you think about it. Search engines are creating their own titles for pages more and more frequently making the use of title tags redundant.
With search engines placing less benefit on 'seo', so to speak, and more on content and social media, I can imagine that this is exactly the type of thing that they want to move away from, and they have been for some time.
I also think PageRank could be a viable candidate, but why do they keep on updating it so frequently? Maybe to get one last data set before pulling the plug? Thinking about it, wasn't the original patent application filed by Google all about Page Rank? Surely 'Page Rank' is just a public relations term to keep all the oldies engaged with Google due to the history and association between the 'term' and the company. I call it a term because (as we all know) it has now bearing on the modern web.
What is something that Google does not attribute trust to
I've been doing some searches from 10+ years ago to try and get to the bottom of this. Here's a w.tools thread that talks about EDU links being important.
Those are my thoughts, back to work for now.