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- Marketing and Biz Dev
-- Link Development
---- Nofollow Links: Useful for Ranking?
martinibuster - 12:39 am on Jan 15, 2012 (gmt 0)
A link with a nofollow is explicitly not a citation. That is the purpose of the nofollow: to signal to the search engines that the link is not a citation.
The other thing you are referencing is an unlinked citation. The idea behind unlinked citations is that there are forms of citations outside of the traditional hyperlink that can be counted as a citation. For example, for the purposes of local search, addresses are used as a citation.
What is an unlinked citation?
Is it when someone tweets a brand name?
When a URL is published but not linked to?
When a URL is published but with a redirect applied to it?
When a URL is published within a JavaScript?
The point is that all of the above examples show how an unlinked citation is different than a linked citation, and that a nofollowed link is explicitly flagged to not count as a citation.
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