viggen - 8:18 am on Jan 12, 2012 (gmt 0)

... a client of mine wanted to buy links, his budget was 10.000 dollar. We didnt buy one link with it in the end but we instead created with that money a literature award, contacted all relevant news outlets, universities, writers and publishers and in the end had about 1.000 links between PR1 and PR6 20% edu, 20% news sites 20% published author websites and the rest bloggers and others...

...so what is buying a link mean anyway? its in the eye of the beholder, isn`t it?