martinibuster - 4:53 pm on Jan 11, 2012 (gmt 0)
(in essence, google will look at the RATIO of good links to bad links, instead of the amount of total links
That won't solve the problem, it will only create more problems. It's better to count the good links and discard the bad. The bad links don't help so that's money and time wasted and down the drain. No harm to Google if Google discounts those links and only counts the good links. But we know that bad links can hurt, so that means the above scenario of Google only counting the good links and discarding the bad is not happening.
In the ideal scenario, if Google only counts the good links then this will help in managing negative SEO, link building designed to negatively affect a competitor. If Google only counts the good links then Google will then be able to show the most relevant answer for a query, regardless of the crappy SEO the site publisher hired to promote their site.
But if all the sites are employing crappy SEO then there's really not much for Google to do but rank those crappy sites. Which is what I meant in my first post, it creates a situation where there is actually a low barrier of entry.
I believe discarding bad links is where Google is headed and that that boat has already left port and is in open water. I believe Google is hugely successful in catching a lot of low level link spamming techniques. I think Google is good at identifying true citations that are freely given.
But I also believe that they are not entirely successful because there are loopholes being exploited. What can one think when a non-authoritative hyphenated site that states in the footer that their content is created expressly for the purpose of driving sales through outbound links is ranking in the top ten? Google is not perfect, but they do a more than decent job of it and are pretty far along. Probably more than the average webmaster is aware of.
I believe Google's ability to identify an authoritative link is not quite there and that Google's supplementation of other non-link factors for judging quality is resulting in spammy pages still getting through and some quality pages being demoted because of something as silly as aesthetic/cosmetic value, i.e. how the site looks having an impact on their ranking ability.