martinibuster - 2:37 am on Jan 11, 2012 (gmt 0)
This is one of the top Global companies in the Automotive industry
Some SEO companies like to name drop who their clients are in order to build an illusion of competence. There are a great many SEO companies out there with top names listed as clients whose SEO companies do nothing but spam and shop at paid link networks. Those lists attract other major companies and the line goes out the door at these SEO companies that don't really know how to do SEO. I got into a public argument with a co-presenter at SMX West two years ago because that guy employed that method of self-aggrandizing marketing, justifying it by saying that he has nothing to hide. At which point I dragged out a link to his enthusiastic endorsement of a paid link broker, etc. A lot of fun.
One of these people, who had a global account for a major billion dollar American company told me their link building consists of buying links from a well known paid links network. He laughed and said that the company was too big to be negatively affected.
My advice to companies shopping for SEO services is to ignore those client lists. Public client lists do not benefit the client, they are there to benefit the SEO company. Public client list is a marketing tactic designed to create the illusion of competence. That's the unwritten story behind the SEO Fiascoes that make it to the front page of the New York Times.